Article : Consumers Perception Towards Online Banking: A Case Study Of ‘Bank Of India’

Title

Consumers Perception Towards Online Banking: A Case Study Of ‘Bank Of India’

Author

Abhishek Sharma, Meghna Meena

Internet banking is still at infancy stage in the world. Many studies focused on usage of internet banking but many factors on non-usage were overlooked. This research was carried out to validate the conceptual model of internet banking. The causes were identified and researched through correcting the causative factors so that internet banking can be used by more people. This will help the banking operations to be more cost effective.  The research is focused on what are the customer’s perceptions about internet banking and what are the drivers that drive consumers. How consumers have accepted internet banking and how to improve the usage rate were the focus of research area in this study.  The study revealed that education, gender, income plays an important role in usage of internet banking. Not much research has been done on these areas as they were focused more on the acceptance of technology rather than on people. The research corroborated the conceptual framework stating that if skills can be upgraded there will be greater will to use internet banking by consumers. Inhibitory factors like trust, gender, education, culture, religion, security, and price can have minimal effect on consumer mindset towards internet banking. E-banking is fast becoming a norm in the developed world, and is being implemented by many banks in developing economies around the globe. The main reason behind this success is the numerous benefits it can provide, both to the banks and to customers of financial services. For banks, it can provide a cost effective way of conducting business and enriching relationship with customers by offering superior services, and innovative products which may be customized to individual needs. For customers, it can provide a greater choice in terms of the channels they can use to conduct their business, and convenience in terms of when and where they can use e- banking.

Sign-in to continue reading Full Article

 

Pay only for this article and continue reading the full article

Price

Indian Member   40.00

Others Member   3.00

 

Instant Pay and Continue

 

 

Content

Submit Article

iJARS Group invites Genuine Research Papers on Modern/Advanced trends in various fields of study.

To submit an article

Click Here

Content

Conferences

Associate your Conference with us Click here

Suggest a New Conference Click here

Upcoming Conferences Click here